Get Jumping Stilts and Jump 7 feet in the air and run 20 miles an hour!
Digital business demands innovative digital marketing content. How are you marshalling your content to survive and thrive?
This session will discuss what it takes to create a replenishing and sustainable supply chain of content through content creation, curation and cultivation efforts.
Join your fellow marketers at this presentation and panel discussion on digital marketing. Jake Sorofman will kick off the evening with a brief presentation on the Three C’s of Content Marketing. He will then moderate a panel that includes Gartner analysts and several of Boston’s digital marketing innovators.
Bring your questions for our analysts and hear from your marketing peers at this complimentary local event. Hors d’oeuvres and drinks will be served.
We look forward to seeing you!
More on the Three C’s of Content Marketing
It’s nearly impossible to discuss social, search or multichannel marketing these days without deep consideration of content.
Content is the fuel for social engagement, multichannel campaigns and the basis for achieving organic search ranking.
Increasingly, search engines are tuned into social signals over traditional keywords and links, which means that content must now be optimized for human beings, not machines.
But content marketing is by no means easy; it depends on a rhythm and style that many brands are not familiar with. It asks brands to think and act like a publisher, which is easier said than done.
September 17, 2013
Grill 23
161 Berkeley Street
(at Stuart Street)
Boston, MA 02116
Phone: (617) 542-2255
Agenda
6:00 p.m.–7:30 p.m.
Cocktails and networking, followed by a presentation by Jake Sorofman, Research Director: Mobile, Social, Content Marketing
7:30 p.m.–8:00 p.m.
Panel discussion: your Marketing Peers and Gartner analysts
8:00 p.m.–8:30 p.m.
Networking with your peers
Learn more about Gartner for Marketing Leaders
Blog with us at:
http://blogs.gartner.com/
digitalmarketing/
For registration inquiries please e-mail nalocalbriefings@gartner.com
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