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How Social Media Can Help Politicians Reach Society
As Barack Obama addressed the audience at a Town Hall event moderated by Facebook CEO Mark Zuckerberg this week, the significance of social media in the contemporary world was partially revealed. Not only did it afford the US leader the chance to address both influential technological innovators and the sites typically young subscriber base, but it could also be seen as a corporeal example of how the government can use new media to engage and excite the voters of tomorrow and effect social change.
Mr Obama used his hour long address to full effect, highlight the significance of scientific education and immigration reform to the technological innovators present, while discussing the virtues of informing and empowering youthful citizens within the boundaries of a democracy. His use of Facebook as an example to support the freedoms now afforded to citizens was key, as this is vindication for the site and social media as a whole entity. Given the efforts of social media brands to evolve their services, this is a critical signpost in their signpost.
The Changing Face of Social Media
Mr Obama is known to be a great fan of American innovation, as he believed this is the result of a freedom of thought that is synonymous with the US. Having cited Facebook in previous addresses, it is easy to see why he is so positive in his assessment of social media and their benefit to society. In 2010, Facebook became the most frequented online global resource, surpassing Google on the way to securing 500 millions users worldwide. This is a reflection of how it has evolved since its inception in 2004, and its progression from being a social network to becoming a core part of business and marketing strategies.
How Social Media Has Changed Political Activism
Regardless of its original purpose or aspirations, there is no doubt that social media has changed the landscape of social and political activism. As its popularity has grown amongst both renowned and everyday users, so too it has developed a wider range of tools to assist professional and organized applications rather than the mere basics of social interaction. This evolution has seen social media outlets such as Facebook and Twitter become perfectly placed for those without authority to voice their opinions and plan group collaborations and organized protests.
From Humble Origins
Undoubtedly, Facebook has set the prevailing trends in social media, and is the model from which other similar outlets take their leave. From its clear and humble origins as a social mediator and connector of faded friendships, it has mastered the tools of remote interaction before stepping authoritatively into the interwoven worlds of business and politics. Considering that it has only existed for over 5 years, this evolution of its services has been both swift and exceptionally well directed.
Twitter has adopted a similar patter on growth, and has broadened its appeal both in terms of available services and its user demographics. While initially considered something as a novelty consideration endorsed chiefly by celebrities and renowned entities, it has become a viable medium for the whole of society to share their thoughts, activities and concepts of enterprise. Twitter, like Facebook, has taken great strides to lend itself to the needs of corporate and political groups, and now forms the basis of many successful business marketing and government campaigns.
The Evolving Face of Catholicism
The majority of religions have their roots based in ancient scripture and teachings, and as such are fairly inflexible in various aspects of their culture. However, as technology and accepted knowledge has advanced at an increasing pace, so too many religions have sought to adapt and reflect a more contemporary mindset. While this has been generally considered as beneficial and a significant step in religions maintaining their relevance, it has been questioned in some circles as distasteful and opposed to religious values.
Catholicism is an example of a religion that has long since been considered as inflexible and archaic in its values, until recent times have seen it evolve to cater to a more contemporary view of existence. In addition to modifying its views on abortion and marital union, it has also begun to communicate with followers through Facebook and other social media sites, creating a modern version of the faith that is far removed from its previous incarnation.
Religion and Social Media
The link between Catholicism and social media began in earnest last September, as the Pope visited the UK and the church used the medium to publicize the trip and its details. It has since retained this page and advanced the presence further, creating an additional layout to promote the Pope’s impending beatification in May of this year. This is one of the most significant instances of an established and major religion utilizing online media to reach out to their followers, and has prompted mixed emotions in response.
The Coalition of Man and Technology, Part 1
As we currently live in an age of unchecked technological advancement, it is hard for us to comprehend the speed at which particular developments occur. While we appreciate the changes that are influential in our own daily existences, the larger picture remains somewhat vague and distorted, and it is only if you analyze them from afar that you realize the vast nature of metamorphosis. Then, you see a subtle but significant increase in the speed of change over a consistent period of time, with the result that we may soon entering an epoch of time where nature is overwhelmed by technology.
This may seem farfetched, but it is a theory which is well considered in academic circles. Professor Ray Kurzweil has made this study his life’s work, and he believes that machines and computers will soon be completely superior to human entities, leading into the emergence of artificial intelligence and the coalition of mankind and technology within a single being. Given the already significant and appreciable speed at which technology continues to advance, it is argued that by as early as 2050, human beings may be able to shape shift, control their nutrition and life free from disease for as long as they desire.
The Concept of Singularity and Rapid Technological Growth
The reason put forward for this is referred to as Singularity, which describes a single moment of time whereby machines advance beyond their human creators and into the ascendancy. This is based on a theory of accelerating returns, which states that technology has been developing at a steadily increasing rate since the beginnings of time, and is set to explode out of all accepted proportion in the coming years. This will see technological advances spiral beyond any semblance of human control, and eradicate the steady and linear lines of progression expected by social analysts and economists.
Are We Wise to Rely on Technology?
Technological advancement has been a key feature of the contemporary generation, as the online revolution and innovations in mobile media have changed the way in which individuals conduct their everyday activities. Of course, as something grows and becomes increasingly prevalent within society, human nature dictates that citizens may well develop an unhealthy over reliance on it. Wherever this exists. there is always a genuine danger that individuals can neglect other areas of their life or become too single minded in their approach to tasks.
An example of this was seen in media reports this week, as premier communications website Google suffered technological problems that temporarily lost customer emails and account access. Subsequently, thousands of individuals worldwide we driven to panic at the concept of being denied access to their online profiles, and left feeling increasingly adrift and without direction. This issue was resolved promptly by Google, as they keep a copy of users emails on a data type, but this in itself raises further questions about online security and privacy of google users and their content.
The Issue of Over Reliance
If we first consider societies over reliance on online media, then we must first understand exactly how prominent it is in contemporary culture. Almost every conceivable daily activity can be now undertaken through the internet, from weekly shopping to the management and payment of utility usage or household bills. The online revolution has delivered an ease of existence to the citizens of the US, and gradually become the premier methodology for conducting tasks and the mundane necessities of daily life.
Social Networks Lending Their Voice to the People
Currently, the political climate in the US is an unstable and divisive one, as scores of citizens protest against infringements of their rights and restricted economic conditions. An inevitable consequence of this is that the nations media has become a veritable conduit for negative and damaging news stories, helping only to further cultivate the existing mood of depression and social tension. However, these reports only serve to worsen an existing social perception, and often undermine the better aspects of daily existence that help to improve peoples standards of living.
An example of such good deeds is the Underheard in New York’ project, which was prevalent in the news this week after helping to reunite a homeless man with his estranged daughter of 11 years. The scheme, which aims to give homeless individuals a voice by creating social networking accounts and giving them a prepaid mobile telephone, is a continuing entity that gives unfortunate individuals an opportunity to make tentative steps as interactives member of society.
The Good of Social Networking
Quite aside from assisting and improving the standard of living in US society, this project has also helped to reveal the role that advanced social networking can play in delivering a healthy contribution to interaction. The practice of social networking through a virtual medium is one which is often maligned as potentially disruptive, but this is largely due to the negative perception generated by media reports of instances of abuse or malpractice by users.
The Battle between Law Enforcement and Innovation
Technological advancement is something that has been a feature of western culture over the last two decades, and is considered as a concept that has been largely beneficial to society. However, the processes of change and progression also draw negative reaction and perception from those who are left in its wake, especially where it unfolds at a frenetic pace or its innovations become vulnerable to abuse by the criminally minded factions of society.
This week, law enforcement bodies reported that these advances in communications and technological interaction were impeding their ability to conduct wiretaps, in addition to repeating existing concerns over the enhanced nature of internet and computer based crime. In an address to Congress, they suggested that all new telephone, computer and wireless systems should be designed to allow easy and lawful access for police officials and representatives.
An Affront to Progress?
While the police are decidedly serious in their call to the state, notes of caution have been sounded by industry experts and affiliated parties. It has been suggested that the implementation of design restrictions will only serve to stifle innovation and limit the effectiveness of US based technological companies within the global market. In addition to this, there is a concern that specifically engineered designs would be increasingly vulnerable to the wiles of hackers, criminals and international terrorists.
Is the Pace of Progress Jeopardizing Society?
One of the facets of contemporary existence is the fast and unchecked pace of technological and scientific progress, which has continued unabated through the last two decades. While this has created many advantages in terms of engineering solutions and the development of treatments for specific ailments, it has also had a tremendous impact in the methodology that individuals use to communicate and undertake daily chores. The benefits or otherwise of these practices are less well defined, and could in some cases to be detrimental towards society.
While this ever quickening pace of advancement has undoubtedly delivered many positives towards the standard of living within the US, its nature is one that has the potential to leave may individuals in its wake. This is largely because the speed of its evolution creates a wide and cavernous gap between generations, especially with regards to the way that they interact and their perceptions of work, crime and other prevalent social issues. Subsequently, it is harder for parents to educate their children and instill relevant values in them.
An Issue of Communication
For example, if we consider the advent of social networking sites and contemporary media, then we see a mode of interaction that has developed vastly over the last decade or so. It is arguably the premier method of communication for most teenagers and young adults, and is becoming ever more influential as these sites are enhanced and improved upon further. While becoming increasingly relvant amongst youngsters however, its pace of progression has made it almost impossible for the elder generations to follow, resulting in a serious discrepancy to the understanding between parents and their children.
The Rise of Cyberbullying
It is an accepted and often discussed fact that the internet is changing the way that people interact and communicate. This is generally to be considered a good thing, especially in the way through which individuals can gather and share their opinions upon various online media outlets. Given the improvements it has also offered to commercial interaction, and the way in which marketing and advertising strategies are now conceived and delivered, there are many obvious benefits that are generated by remote communication.
However, there is an alternative and rather distasteful aspect to this argument. What the internet also provides is a wide and diverse platform upon which people can be abused, threatened and bullied, a situation that is not assisted by the fact that it also offers n enhanced degree of anonymity and secrecy for the offenders. The trends in this particular behavior are worrying, as there seem to be more and more instances of individuals being victimized through social network sites and remote interaction.
The Issue of Remote Hostility
With over 80 percent of US adults now active on through internet on a daily basis, it is only natural to presume that the issue of online of abuse will become more prevalent. However, the examples of this seem to be escalating out of proportion to the level of users, which is perhaps more indicative of other social and behavioral trends. There is an inherent need to consider this issue and understand whether the internet is itself a catalyst, or whether it is simply a vehicle which others a driving towards misuse.
Overcoming Trepidation of the Social Network
The social network is synonymous with many things, from personal interaction to being a vast resource of interactive social games. Many perceptions exist concerning social networking sites, a large volume of which are based in rumor and supposition, which give an unfavorable impression to many potential users. Although increasing popular amongst young US adults, there is an older generation that still approaches the concept of social networking with concern and trepidation.
These worries are undue, especially as the purpose of social networking is constantly adapting to change with the needs of contemporary society. Individual sites are developing to meet more and more corporate and personal requirements, many of which offer value to the mature portion of the global community. For example, 2010 was the year that Facebook surpassed Google to become the most visited site on the World Wide Web, which is a revealing feat when you consider the tools that Google offers to its many users.
Making the Social Network Beneficial for You
The prominence of Facebook and Twitter has grown significantly over the last 2 years, as both sites have recognized the need to expand their appeal. From interactive tools with their foundations primarily built in personal liaisons, they have steadily began to tailor their resources to suit commercial and professional requirements. Companies have subsequently began to use these facilities to advertise and promote their brand, drawing a diverse range of followers who can be kept updated with current events at the touch of a single button.
