It is estimated that almost 4 million US citizens incurred debt through their Christmas spending in 2009, as price inflation did not fall in line with the economic downturn. This has led many to turn to innovative and cost-effective ways to source gifts for friends, family and loved ones without losing the magic and warmth of the gift exchange experience. Fortunately, there are an ever increasing number of ways in which affordable gifts can be purchased, especially in the instance of a man buying for his wife or partner

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