Regardless of its original purpose or aspirations, there is no doubt that social media has changed the landscape of social and political activism. As its popularity has grown amongst both renowned and everyday users, so too it has developed a wider range of tools to assist professional and organized applications rather than the mere basics of social interaction. This evolution has seen social media outlets such as Facebook and Twitter become perfectly placed for those without authority to voice their opinions and plan group collaborations and organized protests.

From Humble Origins

Undoubtedly, Facebook has set the prevailing trends in social media, and is the model from which other similar outlets take their leave. From its clear and humble origins as a social mediator and connector of faded friendships, it has mastered the tools of remote interaction before stepping authoritatively into the interwoven worlds of business and politics. Considering that it has only existed for over 5 years, this evolution of its services has been both swift and exceptionally well directed.

Twitter has adopted a similar patter on growth, and has broadened its appeal both in terms of available services and its user demographics. While initially considered something as a novelty consideration endorsed chiefly by celebrities and renowned entities, it has become a viable medium for the whole of society to share their thoughts, activities and concepts of enterprise. Twitter, like Facebook, has taken great strides to lend itself to the needs of corporate and political groups, and now forms the basis of many successful business marketing and government campaigns.

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