Alcoholism is something that carries both a national and global concern, and is seemingly becoming prevalent across a younger social demographic. Both the US and UK have had specific incidents recently which have raised concerns about both the attitudes towards drinking and each notions methodology for regulating the consumption of alcohol amongst their citizens. This week was especially prominent, as the US along saw an infant aged 4 treated for alcohol ingestion, while up to 17 states are currently canvasing drinks producers Pabst Brewing Co. to refrain from marketing their beverages to a youthful market.

While the former incident occurred in Chicago and was the latest in a spate of nationwide incidents where children have consumed alcohol in public restaurants, the latter responds to a brand new drink promoted by rapper Snoop Dog. A malt based beverage called Blast, it comes in a variety of vibrant fruit flavors while boasting packaging and marketing material that is suited to a younger audience, yet it actually contains an exceptionally potent 12 percent of alcohol and is stronger than a typical can of beer.

A Lack of Responsible Awareness

The issue of alcohol consumption is not just a problem in the US, and recent events in the UK saw an 8 year old commence treatment for alcoholism after growing up in a family of negligent elders who were heavy and irresponsible drinkers. This may be the formation of a troubling global trend in terms of the social attitudes towards drinking, whereby it may become something entirely anti-social amongst teenagers and young adults. This manifests itself in alternative social issues, such as violent crime and health afflictions.

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