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August 18, 2013
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Over the past few years, I have been telling a story that really drives home a point we often make – price does not come from cost.
This story clarifies this thinking and always garners lots of head nods to the point where you can practically see the lightbulbs going off for people.
My VeraSage colleague, Ed Kless, was kind enough to talk with me about this and we set in down in this podcast.
Posted by:Ron Baker
