The Biggest Marketing Lesson from Chipotle’s ‘Scarecrow’ Video (and It’s Not to ‘Start with a Billion Dollars’) | LinkedIn

Last week, the fast-food company Chipotle released a new marketing program, “The Scarecrow,” which depicts a kind of creepy, dystopian world that makes a heart-wrenching statement about the sorry state of industrial food production.

via The Biggest Marketing Lesson from Chipotle’s ‘Scarecrow’ Video (and It's Not to 'Start with a Billion Dollars') | LinkedIn.