Have you ever realised that sometimes wanting something can make you happier than actually having it? Let me give you an example. As we come up to the end of summer, I have just returned from a family vacation in England, which hardly has the reputation of being overly sunny. There is a reason that one of England’s most famous designers Burberry makes raincoats and plaid scarfs – they have had years to perfect them with field tests at any time of the year! When I lived in England I always felt better when the sun shone. In fact this is one reason I now live in Florida where the sun shines all the time. Only the other day, though, I was reflecting and realized the sunshine doesn’t give me the same lift as it used to. My happiness levels have normalized. This whole phenomenon on how we ‘normalize’ our happiness is fascinating and is critical to marketers and people wishing to improve the Customer Experience. Let me explain…
via Does Getting What You Want Make You Happy? | Beyond Philosophy.
