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September 03, 2013
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I’m part of a panel at Boot Camp for Digital Startups on Tuesday, October 29th in NYC.
See below for the full details, it’s a great group of speakers and the day should be valuable to digital startups, and the earlybird price of $99 is good until Sept 15 – that’s a pretty good deal.
I hope to see you there, and you can sign up here.
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New York City is burgeoning with digital enterprise. Who wins depends on many factors beyond great product……from funding and talent to sales and marketing. Getting it all right requires a tremendous balancing act.
Boot Camp for Digital Start-Ups is an afternoon intensive with some of
the best minds in the business. Produced by GrownUpMarketing and sponsored by Y&R Spark Plug (the agency’s innovation incubator), this program will provide ammunition for succeeding with funders, recruiters, the press, and advertisers (brands and agencies).
You’ll come away better armed with valuable connections and everything you need to increase your odds of winning on the battlefield.
Five Extraordinary Sessions
Master of Ceremonies: Jerry Shereshewsky, Partner, GrownUpMarketing
1:00 – 1:20pm: Opening Keynote: David Sable, Global CEO, Y&R
Session 1 (1:20 – 2:10pm): Getting Funded Beyond Friends And Family
Draw insights from the funders and the funded on the do’s and don’ts to raising money.
Moderator: Vanessa Colella, Managing Director, Global Venturing at Citi
Chris Fralic, Partner, First Round Capital
Joanne Wilson, Angel Investor, Blogger
Yoni Bloch, Founder/CEO, Interlude (recently funded)
Missy Godfrey, CEO, SocialFlow (recently funded)
Session 2 (2:20 – 3:10pm): Hiring Top Guns
Learn when to pull the trigger on hiring, how to work with recruiters and what it takes to attract the best talent.
Moderator: Michael Frankfurt, Partner, Frankfurt Kurnit Klein & Selz
Allison Hemming, CEO, The Hired Guns
Lynne Seid, Partner, Heidrick & Struggles
Adam Chandler, Senior Vice President, Jumptap
Melissa Goidel, Chief Revenue Officer, Refinery29
3:10 – 3:30pm
Refuel/Refresh Break
Session 3 (3:30 – 4:20pm): Working With Agencies And Their Clients
Understand why revenue generation and building long-term relationships requires a well orchestrated attack from both sides.
Moderator: Murray Gaylord, CEO, TraDigital Marketing 101
John Vail, Chief Marketing Officer, PrizeLogic
Jack Haber, VP Global Advertising & Digital, Colgate Palmolive
Dawn Winchester, EVP/Chief Marketing Service Officer, RG/A
Rob Norman, Chief Digital Officer, GroupM
Session 4 (4:30 – 5:20pm): Getting Noticed Without Going Broke
Learn the art & science of speaking engagements, sponsorships and marketing yourselves.
Moderator: Shelly Lipton, Partner, GrownUpMarketing
Lisa LaCour, VP Global Marketing, Outbrain
Marc Fischman: CEO/Co-Founder, Hyperactivate
Renee Edelman, SVP, Edelman Public Relations
Luanne Calvert, CMO, Virgin America
Session 5 (5:30 – 6:20pm): Crossing The Chasm: From Start-up To Becoming ‘Real’
Get insights from companies that made it across. Learn what to abandon and what to keep from your start-up days.
Moderator: Scott Kurnit, CEO/Founder, Keep Holdings
Jeff Pulver, Co-Founder, Zula and VoIP provider Vonage
Yair Goldfinger, Co-Founder/CEO, AppCard
Sharon Feder, COO, Mashable
Lance Maerov, SVP Corporate Development, WPP
6:30 – 8:00pm: Networking Reception
Enjoy some social lubricants along with lots of card munching.
Posted by:Chris Fralic
