research programs

There is an ever increasing amount of capital invested in research every year throughout the US. The nature of this is variable, ranging from market research into consumer trends to scientific and medical research into remedies and vaccinations to treat and cure diseases. Some of this research is funded by governments through appointed grants, whereas others are sourced through private investment, and which types of investigative research qualify for grants depends entirely on their purpose and benefit to people and society. However, given the sums of public and private resource that are committed to such projects, it seems reasonable to question the effectiveness of such outlay.

It appear that there is no hope of doing perfect research, and this can be argued through two core principles. Firstly, certain types of research are reliant on human response and reaction when faced with an action or a set of questions, which of course are open to a completely unique interpretation from each subject. Secondly, and despite the global nature of research across an increasing range of media, we are still analyzing individual tests and results rather than opting to review a garnering of data from different sources to provide a more accurate set of findings. These facts compromise the conclusions drawn from all types of research projects, and draw sharply into focus their purpose and they way that they are conducted.

Human Reaction and Conditioning

Examples of this this can be seen through various projects conducted. Looking at the influence of the effects of media violence on society, the work of George Gerbner stands out from other protagonists. His seminal research through the USA not only inspired further testing but also suggested that heavy TV viewers had their perceptions of the world molded to suit the images presented by the media. He surmised that, due to the sensationalism of media reporting, society was left more anxious and fearful of their surroundings, a concept Gerbner labelled ‘Mean World Syndrome’.