September 17, 2013
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Engagement is a cornerstone of Rakuten’s business and our marketplace model exemplifies that. It is completely focused on empowering merchants to better engage with consumers whether online or offline.
Just because you’re the CEO of a large business, doesn’t mean you have to forget the importance of talking to your core audience. In fact, in the ever-changing world of media, it has become imperative for business leaders to engage on social media.
While many business leaders are still searching for the perfect formula for engaging with their customers, there are individuals already mastering this medium. Among the leaders:
Richard Branson. The founder of Virgin Group, successfully engages his customers and fans through his blog, Twitter, Facebook, LinkedIn, Google+ and Instagram accounts. Branson not only has a very active social presence, but integrates his ideas across all channels. Through LinkedIn and his blog, Branson engages with his customers by proposing advice about becoming a business leader, his views on relevant news worldwide, and other inspirational offerings. Branson also excels where many other leaders fall short on Twitter – by directly engaging on the terms of his customers, answering questions directed at the hashtag: #askrichard. Branson has clearly positioned himself as a social listener as well as a provider of engaging and meaningful content.
Arianna Huffington. She manages to promote her own content while also participating in relevant conversations. In doing so, she is able to create an identity that matches her personal brand to her businesses.
Social media is here to stay. Take it as an opportunity to directly connect with your customers and be a thought leader in your industry. Those who are already doing it well will have an advantage and key insights that others will not, but it’s never too late to get started.
My book: Marketplace 3.0
Posted by:Hiroshi Mikitani