August 29, 2013
7,522 5945
inShare
222
For years I’ve sat and listened to people complain about Twitter:
It’s a waste of time!
My demo just isn’t using it.
There’s no way to break through the noise.
And for years I’ve been ranting and writing books like Crush It, Thank You Economy, and now Jab, Jab, Jab, Right Hook where I’ve been trying to explain that Twitter should be about listening and not talking ( at least at 1st ). So instead of continuing to rant and write and yell and scream and make videos, I’ve decided to put my money where my mouth is and actually show you how to do it in a LinkedIn post.
Here you go. I sat down for about 15 minutes (15 !!!!) and found thirteen examples of the kind of tweets you can be finding, engaging with, and getting value from. Everyone below is a normal user who is just talking and expressing their feelings the way humans always have, only now they’re doing it in 140 characters, the way we do in 2013. If you’re willing to put in the effort and do a little bit of listening, you, too, can jump into conversations just like I did and create context with people like these that may eventually lead to the sale.
Putting in the work is what matters in social. So from this day forward I’m going to be putting in effort to show you what I’m talking about, just like I do in Jab, Jab, Jab, Right Hook. Instead of just talking more, I’m going to be showing you exactly what you need to do in order to achieve success in your industry by using social correctly.
Real estate agents and real estate companies, brokers and renters, you should be ashamed of yourselves that I, a wine-guy-turned-business-media-guy, am the person who’s responding to these tweets, and not you.
DISCLAIMER: This has nothing to do with how many followers I have. Every one of these tweets was discovered using www.twitter.com/search by looking up terms like "looking for an apartment" and "house hunting". Literally anybody can do this!
In Toluca and looking for an apartment… this isn't anything like House Hunters International… #homelessinMexico
— Kelsey Swift (@_kelseyswift) August 29, 2013
A fun thing to do when looking for an apartment in New York is to look at Chicago apartments under the same budget.
— Tyler Coates (@tylercoates) August 20, 2013
https://twitter.com/carinacarr_/status/372949237014609920
Hubby and I looking at houses to rent in #cornwall for holiday next year during school hols, crikey they're pricey!
— Sandra Ison (@Sandra_Ison) August 24, 2013
https://twitter.com/Lexanese_/status/363798152605736961
Is there anyone of my followers from Colorado Springs?? I need to find an apartment for rent but only for one month ASAP #HELP
— Nancy Arreola (@Nancy_Arreola) August 9, 2013
Really need to start doing campus apartment shopping cuz I begin moving in next week! #NeverMovingIntoMyOwnApartmentAfterCollege
— Princess Fernandez (@PrincessFWrites) August 29, 2013
https://twitter.com/Areli_Ree/status/372824331862016001
https://twitter.com/noorareed/status/373092726512058368
https://twitter.com/K_Shar/status/373065954596765696
https://twitter.com/jillyfishh/status/372559803299557377
https://twitter.com/JJH__xO/status/372033595918913537
Kicking my cold's butt tonight (hopefully) and then tomorrow starting a training from hell. And DC house hunting, because reality ensues.
— Nicholas Slayton nslayton.bluesky.social (@NSlayton) June 11, 2013
So why aren’t all real estate agents doing this? Because the dirty little secret is that whether you’re a real estate agent, or a sneaker shop, or a Fortune 500 company, most people don’t think that engaging with the end consumer is scalable. They think that the time put into engaging with these people one-on-one isn’t worth it relative to the value you get at the end of the day. They’d much rather spend their money on buying banner ads, or doing SEO, or landing pages, or billboards, than putting money into people to engage with potential customers. They’d rather run the sprint than the marathon. Long-term, it’s going to be really fun for me to watch and see how this all plays out because at the end of the day, as push-marketing’s effectiveness continues to decline, people are acting more and more human on the internet.
And humans want to talk to other humans, not to banner ads.
UPDATE:
Featured on:Social Media
Posted by:Gary Vaynerchuk
via 13 Tweets a Real Estate Agent Should Have Answered, Not Me. | LinkedIn.
