However, it is not only companies who can benefit from these features. Part of this evolutionary process undertaken by individual social networking sites has coincided with the global recession, creating a unique opportunity for unemployed professionals to post a corporate profile and communicate with a network of potential employers. While this is one of the primary purposes of professional networking site LinkedIn, Facebook and Twitter have been quick to encourage similar interaction between their own users.
It is naive to think that an individuals social networking profiles are not considered by potential employers. In 2010, just over 20 percent of US companies revealed that they assesses a candidates social media presence as part of their hiring process, which reveals the increasing role that they play within a commercial environment. As well as this, it highlights the importance of adapting a profile to reflect a level of professionalism, especially if an individual is seeking work and employment.
With this in mind, people and companies should be quite strategic with their online profiles, especially if there are seeking to source professional links and contacts. Creating a universal profile across all selected networks is significant, as this helps to represent the most prominent skills of an individual or organization to the largest possible target market. So, whether a subscriber is seeking customers for their business or employment, they are maximizing a resource to create excellent opportunities.
These innovations in social networking services are both welcome and well considered, as they are designed to attract more mature and professional users. This demographic is one that sites such as Facebook and Twitter have struggled to entice, due largely to the misconceptions and supposed purpose of their content. While tailoring this content to suit commercial needs is beneficial to these sites, users have a duty to take advantage of these services to suit their own needs, an ensure that their online media profile is an accurate representation of their skills and abilities.