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September 03, 2013

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I’m part of a panel at Boot Camp for Digital Startups on Tuesday, October 29th in NYC.

See below for the full details, it’s a great group of speakers and the day should be valuable to digital startups, and the earlybird price of $99 is good until Sept 15 – that’s a pretty good deal.

I hope to see you there, and you can sign up here.


New York City is burgeoning with digital enterprise. Who wins depends on many factors beyond great product……from funding and talent to sales and marketing. Getting it all right requires a tremendous balancing act.

Boot Camp for Digital Start-Ups is an afternoon intensive with some of

the best minds in the business. Produced by GrownUpMarketing and sponsored by Y&R Spark Plug (the agency’s innovation incubator), this program will provide ammunition for succeeding with funders, recruiters, the press, and advertisers (brands and agencies).

You’ll come away better armed with valuable connections and everything you need to increase your odds of winning on the battlefield.

Five Extraordinary Sessions

Master of Ceremonies: Jerry Shereshewsky, Partner, GrownUpMarketing

1:00 – 1:20pm: Opening Keynote: David Sable, Global CEO, Y&R

Session 1 (1:20 – 2:10pm): Getting Funded Beyond Friends And Family

Draw insights from the funders and the funded on the do’s and don’ts to raising money.

Moderator: Vanessa Colella, Managing Director, Global Venturing at Citi

Chris Fralic, Partner, First Round Capital

Joanne Wilson, Angel Investor, Blogger

Yoni Bloch, Founder/CEO, Interlude (recently funded)

Missy Godfrey, CEO, SocialFlow (recently funded)

Session 2 (2:20 – 3:10pm): Hiring Top Guns

Learn when to pull the trigger on hiring, how to work with recruiters and what it takes to attract the best talent.

Moderator: Michael Frankfurt, Partner, Frankfurt Kurnit Klein & Selz

Allison Hemming, CEO, The Hired Guns

Lynne Seid, Partner, Heidrick & Struggles

Adam Chandler, Senior Vice President, Jumptap

Melissa Goidel, Chief Revenue Officer, Refinery29

3:10 – 3:30pm

Refuel/Refresh Break

Session 3 (3:30 – 4:20pm): Working With Agencies And Their Clients

Understand why revenue generation and building long-term relationships requires a well orchestrated attack from both sides.

Moderator: Murray Gaylord, CEO, TraDigital Marketing 101

John Vail, Chief Marketing Officer, PrizeLogic

Jack Haber, VP Global Advertising & Digital, Colgate Palmolive

Dawn Winchester, EVP/Chief Marketing Service Officer, RG/A

Rob Norman, Chief Digital Officer, GroupM

Session 4 (4:30 – 5:20pm): Getting Noticed Without Going Broke

Learn the art & science of speaking engagements, sponsorships and marketing yourselves.

Moderator: Shelly Lipton, Partner, GrownUpMarketing

Lisa LaCour, VP Global Marketing, Outbrain

Marc Fischman: CEO/Co-Founder, Hyperactivate

Renee Edelman, SVP, Edelman Public Relations

Luanne Calvert, CMO, Virgin America

Session 5 (5:30 – 6:20pm): Crossing The Chasm: From Start-up To Becoming ‘Real’

Get insights from companies that made it across. Learn what to abandon and what to keep from your start-up days.

Moderator: Scott Kurnit, CEO/Founder, Keep Holdings

Jeff Pulver, Co-Founder, Zula and VoIP provider Vonage

Yair Goldfinger, Co-Founder/CEO, AppCard

Sharon Feder, COO, Mashable

Lance Maerov, SVP Corporate Development, WPP

6:30 – 8:00pm: Networking Reception

Enjoy some social lubricants along with lots of card munching.

Posted by:Chris Fralic

via Digital Boot Camp | LinkedIn.


Born in 1964, business owner, from Woodbridge, VA, owns ExcitingAds! Inc. ( and blog ( He was born in Mirpurkhas, Sind, Pakistan. His elementary school was ST. Michael's Convent High School, Mirpurkhas, Sind, Pakistan. Graduated high school from ST. Bonaventure's Convent High School, Hyderabad, Sind, Pakistan. His pre-med college was S. A. L. Govt. College, Mirpurkas, Sind, Pakistan. Graduated from Liaquat University of Medical and Health Sciences, Jamshoro, Sind, Pakistan in 1990. Earned equivalency certification from Educational Commission for Foreign Medical Graduates, Philadelphia, PA in 1994.

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