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Startup Success eSalon.com Hits the 500,000 Color Order Milestone – Atlanta Business Chronicle

Eastessence

Hair Color Trend is Reinventing the Salon Industry One Perfect Shade at a Time!

PR Newswire

LOS ANGELES, Sept. 19, 2013

LOS ANGELES, Sept. 19, 2013 /PRNewswire/ — eSalon.com, the game-changing startup company that is reinventing the hair color industry, hit the 500,000 color order mark today.  Women are able to find their perfect hair color match with eSalon.com.  It is the only online service that offers salon quality, individually blended hair color applications for complete gray coverage, delivered directly to your door for home use.

Since launching in September of 2010, the company has been pushing boundaries and redefining the way women traditionally color their hair.  The breakthrough technology platform for its hair dye mixing machine, known as "the love machine," is the secret weapon helping clients find their perfect hair color match. eSalon’s sales have tripled over the past year and the company is on track to reach $10 million in anticipated revenues by the end of 2013.  

"Reaching 500,000 orders over the past three years is an incredible milestone for the business," said Francisco Gimenez, Chief Executive Officer for eSalon.com.  "Our goal has been to offer clients the chance to finally fall in love with their hair color, and we are excited for the continued success of this vision."

Clients simply go to eSalon.com, provide their hair details and upload a photo. The expert colorists create a unique, individually blended hair color formula, using professional grade ingredients typically only available in salons. Then it’s sent to the client, ready to apply at their own convenience. eSalon provides the same low-cost benefits of coloring your hair at home and each application is only (19.95) plus shipping.

About eSalon.com

eSalon.com is the only customized hair color system for at-home use that continues to revolutionize the hair color industry! The company merged the worlds of technology and beauty to provide the large-scale production of highly personalized, salon quality color.

Each color order is individually blended for our clients, just like in a salon, and made with high-quality, nutrient-rich ingredients that leave hair soft, shiny, and provide complete gray coverage. eSalon.com is the perfect alternative for salon style results without the excessive expense of salons – all in the comfort of your own home.

http://www.esalon.com/

Contact:

Michelle Kane

eSalon.com

mkane@esalon.com

310-846-9100 x 132

SOURCE eSalon.com

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