Levi’s 1966 501 Original Men’s Jeans 28×34

Description

When Levi Strauss & Co. covered the back pocket rivets in 1937, everyone thoughtthat would solve the problem of rivets scratching their furniture when they satdown. But those copper rivets were tougher than they looked;after a few years ofhard wear, they continued to break right through the denim, scratching things upagain. By 1966, technology had caught up with history, and it was possible to bar tackthe 501 ® Jean ™s back pockets, replacing the back pocket rivets. The text on thepocket flasher indicates this change. This small change maintained the jean ™snotorious durability, while finally solving that decades-long furniture-scratchingissue. This particular style of 501 ® Jean;with bar tacks and a big œE � red Tab;only existed from 1966 to 1971. What does this mean for the 1966 501 ® Jean? It means someone who hitchhikedtheir way to San Francisco in 1967 and bought a pair of 501 ® Jeans wasnot only experiencing a once-in-a-lifetime event, but was wearing a unique pairof jeans;a pair which would change again when the Summer of Love was just afaded memory.