Description
A pair of jeans from 1933 had belt loops, but still had the cinch and suspenderbuttons, offering a variety of ways they could be worn. Some owners woretheir jeans with a belt. They cut off the cinch right at the rivet and removed thesuspender buttons, choosing not to wear their Levi ™s ® jeans with suspenders, likethe older generation. Some Levi ™s ® brand retailers even kept a big pair of scissorsat the cash desk to cut the cinch off for their customers. The 1933 501 ® Jean alsofeatured the redesigned œGuarantee Ticket on the back pocket of the jeans. LeviStrauss & Co. had trademarked the name œLevi ™s ® in 1927 because any pair ofdenim pants were being called œLevi ™s ® no matter who made them. Instead ofreading, œThis is a pair of them , as seen on the original ticket from 1892, the newticket read œThis Is A Pair Of Levi ™s ® . Also under the leather patch was a small white cloth label printed with the blueeagle and the letters œNRA . This was the National Recovery Act logo, whichLS&Co. was allowed to use because the company abided by the labor rules ofPresident Franklin Roosevelt ™s National Recovery Administration during theDepression years of the 1930s.
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