As the US and other western nations continue their recovery from the global recession, more and more citizens and consumers are looking for ways to save money. This ethos is employed in all areas of existence, from day to day expenditure through to sporadic and luxury spending. However, the core emphasis for frugal living relies on saving through regular and necessary consumer spending, rather than reducing the amount sourced and spent on luxurious items and experiences. Statistics show that all forms of consumer spending have risen between 2000 and 2009, and also that the inflated expenditure far exceeds rises in average income and salary.
For those on a tighter budget, there are many ways to save money on food, drink and other household necessities. Although these processes often involve consumers having to spend more time to find discounts and devise money saving strategies, the end result can be seen at the end of each month. By reducing expenditure, a household can in effect begin to save money and capital for future times of need and hardship. If periods of recession teach society one thing, it should be that when experiencing economic growth and prosperity, each citizen has a duty to spend responsibly and save money for periods of financial regression.
Saving on Weekly Expenditure
The most effective avenue to saving money is on day to day expenditures. By saving money on groceries, drink and household bills, a consumer can create the biggest possible excess in their residual income. With regards to food and drink, many consumers find that shopping online helps to both reduce overall cost and also wastage of unused items. This is because customers are able to peruse a supermarkets website at their leisure and calculate the outgoings throughout the process and even at the checkout stage. This means that they are able to adjust their list as they go along and not only be aware of every cent that they spend, but also make sure that what they purchase is required and necessary.
There is an ever increasing amount of capital invested in research every year throughout the US. The nature of this is variable, ranging from market research into consumer trends to scientific and medical research into remedies and vaccinations to treat and cure diseases. Some of this research is funded by governments through appointed grants, whereas others are sourced through private investment, and which types of investigative research qualify for grants depends entirely on their purpose and benefit to people and society. However, given the sums of public and private resource that are committed to such projects, it seems reasonable to question the effectiveness of such outlay.
It appear that there is no hope of doing perfect research, and this can be argued through two core principles. Firstly, certain types of research are reliant on human response and reaction when faced with an action or a set of questions, which of course are open to a completely unique interpretation from each subject. Secondly, and despite the global nature of research across an increasing range of media, we are still analyzing individual tests and results rather than opting to review a garnering of data from different sources to provide a more accurate set of findings. These facts compromise the conclusions drawn from all types of research projects, and draw sharply into focus their purpose and they way that they are conducted.
Human Reaction and Conditioning
Examples of this this can be seen through various projects conducted. Looking at the influence of the effects of media violence on society, the work of George Gerbner stands out from other protagonists. His seminal research through the USA not only inspired further testing but also suggested that heavy TV viewers had their perceptions of the world molded to suit the images presented by the media. He surmised that, due to the sensationalism of media reporting, society was left more anxious and fearful of their surroundings, a concept Gerbner labelled ‘Mean World Syndrome’.
The concepts of faith and religion have undergone much scrutiny since the turn of the century. As individual religious bodies have developed splintered and extreme fractions, the core principles of various faiths have become increasingly unclear, creating conflict and dissention within and outside of certain independent belief systems. This has seen a steep rise in the increase of those who practice atheism and are agnostic within the US.
The last 9 years have witnessed the total number of citizens who practice atheism double from its 2001 figure. In terms of individuals who are agnostic, their number has more than doubled in the same length of time, as faith has been tested and numerous eminent voices have disputed the validity of religion as a whole and their values. The question is whether religious bodies and their teachings actually doing God and the concept of faith a disservice?
The word celebrity used to hold different meaning to the connotations affiliated to it now. Before the advent of reality television, celebrity was a consequence of public achievement, and represented a status that was earned through endeavours in film, television or literature. Actors who had starred in numerous feature films were defined by their career achievement, and celebrity was a following corollary of their deeds.
In today’s age, this has changed. Rather than celebrity being an effect of a person’s ability or career, it has become a direct aspiration to an entire generation. Youngsters growing up throughout the world no longer desire to be famous actors, writers or sportsmen, but instead yearn for fame and the perceived ideals of a celebrity status. People are now able to leap from anonymity to celebrity without anything tangible to bridge the cavernous chasm.
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