Description
Our 501 ® jeans from 1933 featured updates, like belt loops, and traditional details, like the classic cinch and suspender buttons. Levi’s ® wearers at the time would cut off the cinch right at the rivet and removed the suspender buttons, choosing not to wear their Levi ™s ® jeans with suspenders, like the older generation. Some Levi ™s ® brand retailers even kept a big pair of scissors at the cash desk to cut the cinch off for their customers. . Our 1933 501 ® jeans also featured the redesigned œGuarantee Ticket on the back pocket of the jeans. Levi Strauss & Co. had trademarked the name œLevi ™s ® in 1927 because any pair of denim pants were being called œLevi ™s ® no matter who made them. Instead of reading, œThis is a pair of them , as seen on the original ticket from 1892, the new ticket read œThis Is A Pair Of Levi ™s ® . Also under the leather patch was a small white cloth label printed with the blue eagle and the letters œNRA . This was the National Recovery Act logo, which LS&Co. was allowed to use because the company abided by the labor rules of President Franklin Roosevelt ™s National Recovery Administration during the Depression years of the 1930s. A remake of our 1933 501 ® jeans Cut with a straight leg Made in Japan by expert artisans using traditional techniques
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